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Age is no longer a useful indicator of how people over 55 are living.
You’re 55+, that doesn’t mean you can’t kick ass.

Never in history has there been a segment of the population

with so much discretionary income as now.

So ‘old’ will be the new marketing gold.

That’s why Yconik engages these people as real people,

with ambitions, values, passions, dreams and desires.

Not as a demographic.

Yconik helps you ditch the outdated stereotypes and

harness data to drive deeper, better, more personal engagement.

745C4B29-E70C-4822-9900-4A1E00E00BAE@1x

Empathic

and mature professionals
with life & business
experience.
70A7EA5D-9754-4E1F-9DC2-9CAA480B65C2@1x

Conversant in new technology

and as much at home
in digital as anyone.

Opportunity

explicitly state they
want to be treated
as a real person,
not a stereotype.
That’s how brands are missing the mark.
They talk to 55+ about the end of life and physical decline.
As a result, 72% say they pay no heed to advertising.

“I love my age. Old enough to know better, young enough not to care.” 

“I love my age. Old enough to know better, young enough not to care.” 

About us

It’s really not about us,
but about you.

We appreciate that you need communication

that’s tailor made to your corporate brands

to help you reach consumers within

the growing and able to spend 55+ demographic

and enable you to be relevant for them.

This with communication that sets up your company

to convince, seduce and convert them.

Even if it might be troublesome to hear

what we have to tell you, you need to talk to us.

Why? Simply stated, because there’s a huge

– and growing – market out there

and you’re not delivering what it wants from a brand.

We don’t just talk the talk,
we walk the walk.

Stop treating these 55+ consumers as stereotypes.
Start growing your brand. 

Stop treating these 55+ consumers as stereotypes. Start growing your brand. 

Falconplein 30

2000 Antwerp

info@yconik.com
+32 (0) 489 20 81 10

Let's talk!