25 Jun What can we do for you?
Posted at 10:11h in generalThere's a need for a quick reality check. Read the facts and understand why. Let's start with 3 crucial facts:
- People 55 and over represent about 40% of the population
- People 55 and over have a discretionary income that - on average - is 65% higher than for the 18-34 demographic.
- Loyalty ain't what it used to be (or do you romanticize a past full of loyal customers?)