Age is no longer a useful indicator of how people over 55 are living.
You’re 55+, that doesn’t mean you can’t kick ass.
Never in history has there been a segment of the population
with so much discretionary income as now.
So ‘old’ will be the new marketing gold.
That’s why Yconik engages these people as real people,
with ambitions, values, passions, dreams and desires.
Not as a demographic.
Yconik helps you ditch the outdated stereotypes and
harness data to drive deeper, better, more personal engagement.
Smart management
by people who share
the same age as
the target group.
Empathic
and mature professionals
with life & business
experience.
Conversant in new technology
and as much at home
in digital as anyone.
Opportunity
explicitly state they
want to be treated
as a real person,
not a stereotype.
That’s how brands are missing the mark.
They talk to 55+ about the end of life and physical decline.
As a result, 72% say they pay no heed to advertising.
“I love my age. Old enough to know better, young enough not to care.”
“I love my age. Old enough to know better, young enough not to care.”
About us
It’s really not about us,
but about you.
We appreciate that you need communication
that’s tailor made to your corporate brands
to help you reach consumers within
the growing and able to spend 55+ demographic
and enable you to be relevant for them.
This with communication that sets up your company
to convince, seduce and convert them.
Even if it might be troublesome to hear
what we have to tell you, you need to talk to us.
Why? Simply stated, because there’s a huge
– and growing – market out there
and you’re not delivering what it wants from a brand.